Everyone has a different definition of getting the most out of life. For some, it means parachuting out of airplanes or running a marathon. For others, it translates to taking care of your family and doing a good job every day.

Abbott believes the concept has a single common denominator that is true for everyone – our health. Only if we’re healthy, in mind, body and spirit, can we ever expect to achieve our full potential. Good health is the starting point for everything we can accomplish in life.

At Abbott, we’re redefining ourselves. We’re launching a new corporate identity that harnesses our 125-year heritage into what will drive our next chapter. It more fully expresses what we’re about: championing the enabling power of health and celebrating what people can experience and achieve at their healthiest. Our new brand line – “Life. To the Fullest” – will help us communicate in a relevant, fresh and engaging way that speaks to who we are and what we represent.

What that means is simple. Our goal is to inspire people to live fully – better, longer, healthier. We’re dedicated to delivering innovative solutions that will push health care farther and enable people to achieve their best health.

Why now? The timing for reinvention is perfect. Consumers are vastly better informed about healthcare than ever before in history. They’re more empowered to make healthcare decisions for themselves and they care about the companies behind the products and services they’re using for themselves and their families. The new Abbott brand lives at the very heart of that transformation. More than half our business - our products and services - now faces consumers directly.

You've already started to see a new view of Abbott - through our sponsorship of events, such as the World Marathon Majors, the 2014 Bank of America Chicago Marathon, TEDMED and TEDGlobal 2014, as well as through our new corporate websites and social media channels.

With better health, people and communities can live better and achieve more. Our breadth of vision and expertise allows us to help people achieve more in all stages of life and to achieve lasting impact on health throughout the more than 150 countries we serve.

That’s who we are. That’s what we do. And this will be our future. But stay tuned. The best is yet to come.

To learn more about our partnership with the 2014 Bank of America Chicago Marathon and the World Marathon Majors, click here.

Click here to learn more about TEDMED and TEDGlobal 2014.